Once the arduous task of lead generation is completed to a satisfactory endpoint, reports are generated on the various compound innovations thought to be worthwhile products for the company. Decisions on which leads to advance to commercialization, either internally or through partnership, are based on inputs from several departments within the company, who globally monitors product relevance and market fit. In preparation for portfolio review discussions with senior management, departmental teams collaborate on potential product scenarios, risk assessments, market analyses, burn rates, and expected revenues. With product success and company revenues riding on the outcome of this collaborative process, accuracy is paramount. The pressure is further increased by the fact that, once patents are filed, the clock start ticking on the product's patent life.
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