• Top 5 Medical Device Trends That Will Dominate 2015

    29 April, 2015 Lisa Weeks, Marketing Communications, MasterControl

    More connected and consumer-driven than ever before, the medical device industry is in the middle of a truly transformative year. Three-dimensional printing, mobile health apps, and other disruptive technologies are changing the way providers deliver care and prompting regulators to re-examine their roles. Consumers are demanding more transparency and convenience but are also concerned about the security of their medical information. Investors and stakeholders are paying closer attention to reim

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  • Reimbursement: A Medical Device Company's Worst Nightmare?

    12 August, 2015 Lisa Weeks, Marketing Communications Specialist, MasterControl

    In 2014, reimbursement trumped regulatory as the industry’s biggest concern.1 As we move further into 2015, it remains at the forefront of stakeholders’ minds. In its 2015 Medical Device Industry Survey, Emergo asked 636 presidents, CEOs and managing directors of medical device companies what issues were keeping them up at night, and reimbursement challenges ranked in the top three.2 In this era of health care reform, device makers are under intense pressure to develop products that demonstrate not only clinical efficacy, but also real value (i.e., lower costs and better outcomes) in order to secure coverage and attract risk-averse investors. In this post, we’ll examine some of the most common reimbursement policy challenges and discuss strategies for putting them to rest.

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  • From Spectacular to Sensible: How Cost Control is Driving Innovation in the Medical Device Industry

    7 July, 2016 Mickey Garcia, Segment Manager, Medical Devices, MasterControl

    In the old world, small incremental improvements to medical products could mean big profits if you could get them to market first. In other words, the business drivers in the medical device industry typically included evolutionary innovations in product performance and speed to market. Cost savings rarely, if ever, came into play. However, in today’s brave new health care world, payers are increasingly scrutinizing the precise gains in the outcomes from an improved product.

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  • Top 7 Takeaways from AdvaMed 2016

    26 October, 2016 Lisa Weeks, Marketing Communications Specialist MasterControl

    Last week, I attended AdvaMed 2016, the leading medtech conference in North America. This year’s conference was the biggest yet, with more than 2,650 medtech professionals descending on Minneapolis for three days (October 17-19) of educational sessions, lively panel discussions and inspiring patient stories. As the birthplace of the modern medical device, and home to nearly 1,000 health technology companies, Minneapolis was a suitable host location to celebrate the tenth anniversary of the confe

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