About This Event
Explore the critical role of digital transformation in asset management—an often overlooked but vital function for life sciences companies producing regulated products.
Join Greg Freitag, Sales Leader – Business Development at MasterControl, whose background in asset & calibration management gives him a unique perspective on why asset digitization frequently falls by the wayside—and why this mindset must evolve. Greg will delve into the everyday challenges faced by quality and manufacturing teams operating within fragmented systems, and how these inefficiencies impact calibration, maintenance, and lifecycle tracking. The session will conclude with a guided tour of Asset Excellence (Ax), showcasing five key features designed to deliver immediate value. From automated scheduling and centralized asset histories to streamlined compliance reporting, you’ll see firsthand how Ax transforms asset management from a compliance burden into a strategic enabler.
Whether you're just beginning your digital journey or actively looking to modernize outdated workflows, this session underscores the importance of modern asset management in driving long-term efficiency and compliance and why it must play a central role in your digital strategy.
Key Takeaways
- Understand risks and inefficiencies caused by fragmented or manual asset management solutions.
- Explore how digitization can streamline calibration, maintenance, and lifecycle tracking and provide immediate value and operational relief.
- Discover how MasterControl Asset Excellence (Ax) directly addresses common pain points associated with manual asset management practices.
- Reframe asset management as a strategic enabler rather than a compliance burden.
Greg Freitag
Sales Leader – Business Development
MasterControl
Greg is a seasoned sales leader specializing in business development at MasterControl, a global provider of software solutions designed to help highly regulated companies maintain quality and compliance within their life sciences operations. Since MasterControl’s acquisition of Qualer in 2025, Greg has taken on the exciting challenge of expanding asset and service management capabilities alongside quality and manufacturing execution, on a global scale.
With a diverse background in leadership across multiple industries, Greg has built a reputation for driving organizational growth and operational excellence through digital transformation and process enhancement. Prior to his current role, he served as Director of Sales Operations at Qualer, where he successfully led sales, customer success, marketing, and go-to-market strategy. His passion for optimizing asset management within the life sciences sector began during his tenure at Transcat, where he played a key role in overseeing $45 million in annual calibration services revenue as part of a customer success leadership initiative.
Greg earned a Bachelor of Science in Organizational Management from Roberts Wesleyan University. He currently resides in Rochester, NY, with his wife, Tara, and their daughter, Aubrey.
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