As the leader in providing integrated quality management software systems to companies all around the world, MasterControl is making news and leading the way in solving business problems for all types of regulated manufacturers.
How to Effectively Rebrand a 25-Year-Old Company
Contact: Jennifer Hurst, Sr. Director, PR & Content
A Chat with Sara Bresee, EVP of Marketing, MasterControl
AW360 recently had the opportunity to have an in-depth conversation on what it’s like to completely rebrand a 25-year old company. Sara Bresee, EVP of Marketing for MasterControl had some amazing insight into what it takes to run a successful rebranding.
MasterControl Inc. is a leading provider of cloud-based quality and compliance software for life sciences and other regulated industries. Our mission is the same as that of our customers – to bring life-changing products to more people sooner. The MasterControl Platform helps organizations digitize, automate and connect quality and compliance processes across the regulated product development life cycle. Over 1,000 companies worldwide rely on MasterControl solutions to achieve new levels of operational excellence across product development, clinical trials, regulatory affairs, quality management, supply chain, manufacturing and postmarket surveillance. For more information, visit www.mastercontrol.com.