2024’s Pharma Industry Trends and Digital Innovations
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Key Takeaways
- Discover current pharma industry trends.
- Learn how companies are using digital technology to their advantage.
- See innovative digital quality and manufacturing solutions.
- Get answers to your questions about the latest trends and tech.
About This Event
Understanding the emerging trends in the pharmaceutical industry and embracing innovative solutions to meet them will allow pharma companies to continue playing a vital role in personal health outcomes and remain viable in the marketplace. This webinar focuses on technology advancements, recent regulatory activity, therapeutic developments, and the economic forces reshaping the pharma industry and influencing consumer behavior.
Key Takeaways
- Discover current pharma industry trends.
- Learn how companies are using digital technology to their advantage.
- See innovative digital quality and manufacturing solutions.
- Get answers to your questions about the latest trends and tech.
Meet Our Presenters
Marty Smyth
SVP of Go to Market Strategy
MasterControl
As the senior vice president of go-to-market strategy, Marty Smyth is responsible for designing and implementing a customer-first, integrated, go-to-market strategy to drive MasterControl’s evolution to a cloud-based business model to support digital transformation efforts. He brings 15 years in technology sales, support, and marketing to bear in leading strategic planning, integrated marketing, and sales enablement for Fortune 500 companies.
In his last role as senior vice president of customer experience for MRM//McCann, Smyth led strategic marketing and customer experience management assignments for Cisco, Mastercard, Panasonic, and Verizon, including facilitating marketing transformation initiatives and leading omni-channel engagement. Prior to joining MRM//McCann, he worked in enterprise sales and operations support for AT&T.
Smyth is a University of Notre Dame alumnus.
Nicole Sherman
Senior Product Marketing Manager
MasterControl
Within her role as a Sr. Product Marketing Manager at MasterControl, Nicole focuses on understanding the current market, and partnering with other departments to help communicate valuable product benefits that meet customer needs. This includes go-to market strategy, product positioning messaging, launch communications, and more. Prior to joining MasterControl, Nicole has spent over a decade in strategic consulting roles for both B2B and B2C organizations, spanning a range of industries, from healthcare to hospitality.
Sherman earned a bachelor of science degree from the Rochester Institute of Technology and a Master of Arts from Emerson College.
