2024’s Pharma Industry Trends and Digital Innovations

As the senior vice president of go-to-market strategy, Marty Smyth is responsible for designing and implementing a customer-first, integrated, go-to-market strategy to drive MasterControl’s evolution to a cloud-based business model to support  digital transformation efforts. He brings 15 years in technology sales, support, and marketing to bear in leading strategic planning, integrated marketing, and sales enablement for Fortune 500 companies.

In his last role as senior vice president of customer experience for MRM//McCann, Smyth led strategic marketing and customer experience management assignments for Cisco, Mastercard, Panasonic, and Verizon, including facilitating marketing transformation initiatives and leading omni-channel engagement. Prior to joining MRM//McCann, he worked in enterprise sales and operations support for AT&T.

Smyth is a University of Notre Dame alumnus.

As a Sr. Product Marketing Manager at MasterControl, Nicole Sherman is focused on data analytics and artificial intelligence. She focuses on understanding the current market landscape and partnering with other departments to help communicate valuable product benefits that meet market needs. This includes go-to market strategy, product positioning messaging, launch communications, and more.