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Ensure your 2024 plan is successful with a look at the current medical device industry trends affecting quality and manufacturing and how you can use them to get ahead. We’ll be looking at the regulatory, technology, economic, and therapeutic trends that affect you. These include a continued focus on cybersecurity as part of medical device quality management, challenges with artificial intelligence (AI) in medical devices and software as a medical device (SaMD), and how to improve medical device manufacturing in a tighter investment environment. Familiarising yourself with these trends and how to take advantage of them can make all the difference in the competitive medical device market.
As the senior vice president of go-to-market strategy, Marty Smyth is responsible for designing and implementing a customer-first, integrated, go-to-market strategy to drive MasterControl’s evolution to a cloud-based business model to support digital transformation efforts. He brings 15 years in technology sales, support, and marketing to bear in leading strategic planning, integrated marketing, and sales enablement for Fortune 500 companies.
In his last role as senior vice president of customer experience for MRM//McCann, Smyth led strategic marketing and customer experience management assignments for Cisco, Mastercard, Panasonic, and Verizon, including facilitating marketing transformation initiatives and leading omni-channel engagement. Prior to joining MRM//McCann, he worked in enterprise sales and operations support for AT&T.
Smyth is a University of Notre Dame alumnus.
Jessica is the Sr. Product Marketing Manager over MasterControl Quality Excellence. She has an extensive marketing career spanning nearly 20 years including leadership, strategy, product marketing, customer marketing, and demand gen. Jessica excels at working across teams to bring products to market and translating tech features to customer benefits that resonate.