Ignoring This Overlooked Risk Management Metric Leads You Down The Path To The Dark Side
October 13, 2016
by Ed Rusch, Vice President, Corporate Marketing, Elemica
Hurricanes. Power outages. Socio - geopolitical upheavals. Train derailment. Road closures. Contamination in a supplier facility. Terrorism, cyber-attack, sabotage or industrial espionage. Labor unrest. Global pandemic. Fires, floods and natural disasters. These incidents are not a work of science fiction and the number of them that can negatively affect the supply chain are real and virtually limitless.
|Planning for disaster will
keep your supply chain
from sliding into
The Dark Side.
Sometimes there are advance warnings; sometimes not. Some events are highly unlikely ever to occur; others are probably just a matter of time. The severity of impact might affect only a small area, or an entire business sector, or it could be (or become) catastrophic.
A Force Awakens
Every supply chain professional understands that these two risk categories – likelihood and magnitude – are vital considerations when identifying and preparing for potential disruptions. But a third factor that is often overlooked, yet is just as important, is detection lead time: the actual length of time the organization has between initial warnings about a potential incident and the time the incident (or its effects) actually takes place.
Obviously, detection time can vary wildly. The Pope’s planned visit to major cities is known well in advance and many planning resources are available. An explosion at a busy seaport will come with no advance notice. A salmonella outbreak, irregularities in automobile emissions systems, or payment systems hacks are incidents that are likely to be discovered well after their occurrence, so they actually have negative detection time.
Regardless, the importance of detection lead time is that it is the specific amount of time your organization has to prepare for the disruption and to try to diminish its effects. This is an important performance metric because it predicts your ability to respond rapidly and expediently. Assessing detection time, identifying reliable warning alerts and data sources, and developing flexible preparatory/emergency strategies are all valuable steps. At the same time, these initial steps help buffer against the kind of over-alarm that can create paralysis. Good detection mechanisms and accurate risk analyses are key to preparation, and preparation is key to your ability to deploy timely, effective, appropriate responses.
Supply chain interruptions can happen at any time, at any location, from any source. The more vigilant your organization is in detecting potential supply chain disruptions and developing alternatives to alleviate its effects, the faster you will be able to recover, the better you will be able to maintain throughput, and the more competitive you will be.
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Do. Or Do Not. There is No Try
Once a company can identify risk within its business, you can assess how much it may affect your company, then create strategies for mitigating risk. Have a list of back-up approved suppliers of raw materials who can source products to you quickly. Have additional contracts in place with alternative transportation modes, so in case there is a loss of the primary mode, you can still get your products delivered. To guard against temporary unavailability of raw materials, intelligently pool resources and share access across multiple manufacturing facilities instead or carrying extra inventory at each individual site. Sub-contract warehouse space in case you need an extra facility if something happens to yours. Diversify your customer base so that all your eggs aren’t in one basket – if you only have one large customer and they go away, your business could be in trouble. Bring manufacturing and production closer to home; the shorter the supply chain, the less risk your business will incur.
Be a Hero
A business network helps supply chain leaders prepare for and avoid disruptions by providing visibility to all real-time events. Knowing what is going on from end-to-end helps you to quickly find another supplier of raw materials if your supplier can’t meet your demand; fosters collaboration among trading partners for consolidated loads for lower transportation costs; and provides insights into events for faster, more informed decisions that can mitigate risk. The more tightly knit your community is on the network, the easier it is to avoid or recover from a disaster. Share risk mitigation strategies and back-up plans with your trading partners to build a true ecosystem that is poised for continuing business, no matter what.
Have you shared your disaster plans with your suppliers? What is your procedure? Please comment below!
Ed Rusch is a modern marketing devotee, technology evangelist and commerce accelerator. He's earned numerous promotions and awards for his ability to ask the right questions, listen intently, offer up solutions to real-world problems, and effectively lead meaningful change.
Since November 2007, Ed's contributions in the advancement of technology and business networks are delivering many impactful outcomes for clients. His current marketing leadership role at Elemica is a confirmation of his ability to expertly facilitate a buyer’s journey – enabling them to overcome complex challenges and become supply chain heroes.
Elemica is the leading business network for industrial process manufacturers and their customers, suppliers, and logistics providers.