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Exclusive research from MasterControl reveals the current state of digital quality management in life sciences, the drivers and blockers for increasing quality management maturity, and how companies can gain a competitive advantage by digitizing their quality processes with an electronic quality management system (eQMS). We found that the most common reason for increasing digital quality management maturity was to achieve a competitive advantage. However, to know whether you’re progressing, you need to have some way of determining where you are and measuring that progress. That’s why we developed the quality management maturity model.
As the senior vice president of go-to-market strategy, Marty Smyth is responsible for designing and implementing a customer-first, integrated, go-to-market strategy to drive MasterControl’s evolution to a cloud-based business model to support digital transformation efforts. He brings 15 years in technology sales, support, and marketing to bear in leading strategic planning, integrated marketing, and sales enablement for Fortune 500 companies.
In his last role as senior vice president of customer experience for MRM//McCann, Smyth led strategic marketing and customer experience management assignments for Cisco, Mastercard, Panasonic, and Verizon, including facilitating marketing transformation initiatives and leading omni-channel engagement. Prior to joining MRM//McCann, he worked in enterprise sales and operations support for AT&T.
Smyth is a University of Notre Dame alumnus.
Jessica is the Sr. Product Marketing Manager over MasterControl Quality Excellence. She has an extensive marketing career spanning nearly 20 years including leadership, strategy, product marketing, customer marketing, and demand gen. Jessica excels at working across teams to bring products to market and translating tech features to customer benefits that resonate.