For those of you under 30, this is a record. When a record is broken, it repeats the same track over and over again. As a leader of an organization, I am often repeating myself. This is because customers, employee and partners need to personally hear the leader’s view of things in order to have confidence in the direction of an organization. When we release a key strategy document or revise our vision statement, I become the evangelist, emphasizing the importance of the change over and over again. I have been talking about our Core Values: Exceptional People, Customer Success, Innovative Solutions & Sound Economics over and over again for the last 8 years. Nearly every customer, employee or partner presentation I give is focused on one or more of our Core Values. When the leader continually emphasizes the most important principles, sooner or later the team member begin to align and the organization operates with more consistency and integrity.